Grimsby Business Ambassador Program (GBAP)

The Grimsby Business Ambassador Program (GBAP) is a new program launched by the Town of Grimsby’s. Economic Development Advisory Committee. This volunteer program is aimed at strengthening our local economy by utilizing the expertise and connections of community leaders and business professionals within Grimsby.

Acting as intermediaries between the Town and investors, these crucial individuals will help enhance the business environment, support local companies, improve visitor experiences, and represent Grimsby at important events. 

Business Ambassadors will also focus on attracting investments, retaining businesses, and encouraging innovation in Grimsby. This initiative aligns with the Town’s goals to create job opportunities, expand the commercial tax base, and promote sustainable growth. 

The program will launch in early 2025, with up to 10 ambassadors serving four-year terms. These ambassadors will meet semi-annually and participate in outreach activities to position Grimsby as an appealing business destination. They will also collaborate with Town Staff and the Grimsby Economic Advisory Committee on strategies to help attract and retain local businesses.

PURPOSE: The Grimsby Business Ambassador (GBA) will play an integral role in the GBA Program (GBAP) which is a new initiative introduced by the Town of Grimsby’s Economic Development Advisory Committee (GEDAC). It is a volunteer position which seeks to enhance our local economy by utilizing their business expertise and broad business networks to attract economic business expansion in Grimsby.

SCOPE: An ambassador will act as a liaison, nationally and globally, between the Town and potential investors. These essential GBA individuals will work to improve the current business environment, support local enterprises, enhance new business experiences, and represent Grimsby at key economic business events which is within their sphere of influence. There is also a strong element of CONFIDENTIALITY as many projects may require a “non-disclosure agreement” (NDA) and/or a degree of business discretion.

DURATION & COMMITTMENT: The program is set to launch in early 2025, with up to 10 ambassadors serving four-year terms. These ambassadors will convene semi-annually. There will also be periodic strategy updates and communication sessions and workshops with Staff & GEDAC should expressions of potential new investment projects be imminent.

RESPONSIBILITIES OF THE ROLE: GBAs should engage in outreach activities within their own business realm to position Grimsby as a desirable business destination. They will also collaborate with Town Staff and the Grimsby Economic Advisory Committee to promote (and offer advice) to develop and/or update current strategies for attracting, promoting and enabling external business investment in Grimsby as well as helping to retain/expand existing businesses.

REPORTING STRUCTURE:  Reports to Grimsby Economic Development Advisory Committee

OBJECTIVES OF THE ROLE: To attract new sustainable economic business investment to Grimsby which will improve Grimsby’s tax base, create and retain employment, attract new residents and improve the quality of life on all fronts.

QUALIFICATIONS/PREFERRED SKILLS OF THE ROLE: Ideal candidates include individuals with local business expertise, a key role in a Grimsby-based business and/or a resident, has national and/or international business experience, a broad business base nationally and/or globally, a knowledge of business development and set-ups, a passion for economic development, understands the Grimsby business climate and infrastructure,  are typically owners or senior executives of local businesses, possessing national and international business networks and affiliations, experience, a strong commitments to the Town, aware of Grimsby’s attributes and business demographics, an innovator and strategic thinker, a good communicator at executive level, experience in how various levels of government and NGOs interact with business startups, a proven team player with an understanding and experience working within a confidential business structure and willing to go the distance when required.

Frequently Asked Questions about the Grimsby Business Ambassador Program:

When does the program launch?

· The program will launch in early 2025, with up to 10 ambassadors serving four-year terms. These ambassadors will meet semi-annually and collaborate with Town Staff and the Grimsby Economic Advisory Committee on strategies to help attract and retain local businesses.

How are the Business Ambassadors selected?

· The GBAP sub committee will be accepting submissions until February 28, 2025. Interviews will be conducted during the month of March.  Selected candidates will be notified by April 30, 2025, and will be officially inducted as Ambassadors soon thereafter.

How do I apply for the GBAP?

· To apply, submit your resume and cover letter to fmiele@grimsby.ca

· Call Frank Miele, EDO at 289-244-8054 for further information. 

Terms of Reference

Mission Statement

To empower Grimsby’s economic growth by leveraging the expertise and influence of dedicated Business Ambassadors. These Ambassadors will represent the community’s strengths, foster meaningful connections, and promote Grimsby as a prime destination for business and investment. Through collaboration, innovation, and unwavering dedication, the program will help shape a thriving future for Grimsby.

Ambassador Benefits

Community Business Ambassadors play a vital role in driving economic prosperity in the region. As respected business leaders, they foster a welcoming environment and uphold a positive image for Grimsby.

Key Benefits:

• Trusted Representation: Ambassadors act as influential leaders to promote Grimsby as an ideal location for startups, expansions, relocations, and investments.
• Established Networks: Ambassadors bring genuine interest in the community’s future, utilizing their extensive networks to endorse Grimsby’s potential.
• Community Engagement: Ambassadors inspire other business members to stay active and engaged in achieving Grimsby’s economic development goals.
• Catalysts for Prosperity: They act as a bridge between businesses, fostering relationships that contribute to long-term economic success.

Ambassador Eligibility

To ensure a strong and effective team, eligible candidates must meet the following criteria:

• Reside in Grimsby.
• Be a Business Owner, Commercial Property Owner, or a designated representative.
• Have national and international networks, relationships, and experience.
• Possess an understanding of/or willingness to learn about Grimsby’s municipal operations and economic development goals (training provided).
• Be internationally savvy, with additional language skills considered an asset.
• Hold executive-level experience.
• Operate in an unbiased and apolitical manner as a representative of GEDAC.
• Be available to attend local, regional, and provincial events to network and promote Grimsby.

 Recruitment of New Members

Target Audience:

• Local entrepreneurs and business leaders passionate about fostering economic growth.

Recruitment Methods:

1. Social media and print/radio campaigns showcasing testimonials and success stories.
2. Presenting the program at local business meetings and Chamber of Commerce events.

Application Process:

1. Online Application: Candidates submit resumes and cover letters via the Grimsby Business Ambassador webpage.
2. Interviews: Selected applicants will attend formal interviews to assess suitability and passion for the role.
3. Onboarding: Successful candidates will participate in training sessions to understand their roles and responsibilities.

Incentives:

• Exclusive networking opportunities with executives and business leaders.
• Access to resources and tools provided by the Economic Development Office.

External Activities

Ambassadors will engage in activities that foster economic growth and community engagement:

1. Business Ceremonies:
• Attend ribbon-cutting ceremonies, grand openings, and assist the Mayor and members of council present certificates of appreciation to businesses.
• Collaborate with local media to promote these events.
2. Development Projects:
• Participate in groundbreaking ceremonies for new developments.
• Use these events for networking with key stakeholders.
3. Community Representation:
• Represent GEDAC at regional trade shows, and conferences.
• Distribute promotional materials, including brochures and business cards.

 Roles and Responsibilities of Ambassadors

• Business Liaison: Act as a point of contact for businesses, stakeholders, and organizations.
• Event Participant: Represent the program and GEDAC at public events.
• Data Contributor: Share relevant insights and trends with the Economic Development team.
• Networking Advocate: Build and strengthen relationships within the business community.
• Economic Development Supporter: Identify and support businesses in need, directing them to available resources.

Steps to Becoming an Ambassador

1. Eligibility: Demonstrate a passion for Grimsby’s economic development goals, strong communication skills, and a commitment to the business community.
2. Application: Submit a resume and cover letter via the program’s website.
3. Interview: Participate in a formal interview conducted by the GEDAC Task Force.
4. Announcement: Successful candidates will be introduced at a recognition ceremony and featured on Grimsby’s website and social media platforms.
5. Training: Attend orientation and training sessions to prepare for the role.
6. Ambassadorship: Begin a four-year term, contributing to Grimsby’s economic development efforts.

Training/Education Program

Ambassadors must:

• Attend scheduled training sessions covering program expectations, resources, and Grimsby’s economic development goals.
• Review the town’s key information, policies, and community highlights.

Frequently Asked Questions (FAQs)

1. What can you tell me about Grimsby?

Grimsby is a vibrant town in Southern Ontario, with a population of 31,000. Nestled between the Niagara Escarpment and Lake Ontario, it offers proximity to the Greater Toronto and Hamilton Area while maintaining its charm. Grimsby is known for its affordable housing, diverse amenities, and recreational opportunities.

2. What transportation options are available?

Grimsby features convenient access to highways, regional transit services like NRT on Demand, and specialized transportation for those in need.

3. What are Grimsby’s key economic sectors?

Advanced Manufacturing, Health Services, Business Services, Agriculture, and Retail Trade.

4. How is healthcare in Grimsby?

Grimsby is home to the new West Lincoln Memorial Hospital, scheduled to opened in 2025 to provide enhanced healthcare services.

5. Are there educational institutions nearby?

Grimsby is within an hour’s drive of five universities and several colleges, including Brock University, McMaster University, and Niagara College.

6. Are there available sites for business?

Yes, Grimsby offers a variety of properties for business opportunities. Contact the Economic Development Office for details.

7. Are land rates and taxes competitive?

Grimsby offers competitive rates for land and development. The Economic Development Office can provide tailored information to suit your needs.

8. How many ambassadors will be selected and what is the term of service? 

There will be 10 Ambassadors selected for a four-year term, starting in 2025.